Challenge: Turning a good game into a profitable one
Imagine a game developer who knows how to make engaging games but lacks expertise when it comes to turning those games into profit. That's where we stepped in. The Game Developer, still at the prototype stage, was brilliant with design but needed a growth strategy.
Diagnostic: Understanding current operations
Analytics review: First, we dived into what they were already doing. Although they had some basic analytics, they didn't have a data warehouse to store game events or the algorithms necessary to adjust game mechanics for better monetisation—things like personalised in-app purchase suggestions or player-specific notifications.
Strategic goals: Next, we reviewed where the Developer wanted to go from there. We made sure their short-term and long-term business objectives are clear and obtainable with the right strategy.
Solutions: Roadmap and guidance
Together, we created a 360-degree roadmap for the next year—not just a few quick fixes here and there, but a complete plan covering everything from integrating the right tools to monetisation strategies and investment planning. Key focus areas included:
Foundational analytics: Established basic analytics and a data warehouse to gather game events.
Machine learning: Developed machine learning tools for personalised player experiences, including:
Dynamic game difficulty
Personalised in-app purchase bundles
Notifications unique for each player
Weekly sessions: Provided ongoing guidance to make sure clarity and effectiveness in strategy execution, help the developer avoid common pitfalls and use their resources wisely.